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The most frequently asked question is, how do musicians achieve success and earn money? I dare say that there is only one answer to this question. If any of the things listed below is left out, rest assured, you chances to succeed will hit rock bottom. On the other hand, if you follow these rules, you won't fail to succeed.
Let's start from the beginning. First of all, musicians must know how to sing and play. They have to play good music and have their own songs (performing covers is only tolerated at the beginning of a career).
The next thing to do is walk into a recording studio and record an album meeting decent technical standards. Let them choose one or more singles to represent the album for promotional purposes and introduce it to the public. This is followed by shooting a video for the song they find to be the best one on the album. And it should be a real video, not a still image one or a sequence of photographs accompanied by music.
The album is then put up for sale. Please pay attention to this "for sale". It must not be given out for free or published in a way to be available to "all fans and admirers of your music" just like that, because it won't lead you anywhere. The album is offered for submission in both physical (long play record, cassette, CD, DVD etc.) and digital format ("download" and "streaming"). The only items scheduled for giving out for free are the aforementioned video and singles meant for reaching out to as many people as possible in order to ameliorate the album sales.
Some musicians believe that nobody is buying the music today and that it all comes down to live performances. That is not true. Please remember - a quality product will pave a way to its consumers. And if the customers don't get value out of the product, giving it away won't help it either. If you feel your music fit is not going to happen, perhaps you should better play it just for fun.
Here comes the most important part. How do we promote our music? By using word of mouth spreading our music among people, by using social networks, posters, billboards, magazines, video networks, and above all, radio and television, as they are still forming the best way to promote any product, not just music. This includes local and national radio and TV stations, cable, satellite and, particularly, online radio and television available in every corner and on every device.
Here we will put down a significant note. Make sure that the audience you are talking to is real. A bunch of bots faking audio and video views, likes and comments makes very little sense. Fake people don't buy albums and won't attend concerts. A song or video with too many of such "visitors" will be held up as an object of suspicion and ridicule.
The above-mentioned rules have been assessed according to strict principles of validity and will be staying veritable as long as the music industry persists.
Vladimir Milicev, VIDYPS 79, CEO
Master’s Degree in Electrical Engineering
University of Belgrade - Faculty of Electrical Engineering