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Our company VIDYPS 79 has been involved with the music industry for years now. We are officially registered as a computer database management business entity and we have developed professional music distribution software used by many companies nowdays as well.
Before we continue, I would like to say a few words about what happened just recently. A couple of years ago, we became music distributors ourselves. Now I wish we had not. We had started facing nothing but huge troubles, like breaches of signed contracts, lies, fake promises, misrepresentations, specialized "undercover" agents introduced by our competitors to check how we treated our clients, hundreds of thousands of dollars of unpaid royalties, taking our videos up and down without any explanation for many times, no replying to our emails and phone calls, copyright infringements, proclaiming our clients were fraud and so on and so on - the list is way too long. We had to justify the actions of others and explain things that we did not have anything to do with. This inevitably led to undermining our clients' confidence, which we believe it was the actual goal.
Because of everything that happened, we must say - now that's enough, we no longer need these troubles. We will invite our clients to return to themselves and fight for their status. We will help them as much as we can and in every way that we can, but only in terms of providing such services that we can control ourselves and hence put a guarantee on everything we do.
Each performer must get a chance to present himself and get promoted and introduced to as many people as possible, consequently gaining the real audience.
The profit must exceed the initial costs.
You can have millions of followers online, but if you don't sell your album or there's no-one to attend your concert, there is something very wrong with your campaign, no matter how convinced you are that it's been successful.
Some artists had signed contracts with major labels years before and became famous afterwards, now they are independent again. Had there been no such support from major labels, those artists probably wouldn't have become superstars, although no one can tell for sure if that is true. Anyway, that was then, this is now. Over time, some things have remained the same, but really a lot has changed in favor of the independent musicians today.
The problem is that these benefits are rarely used by most of people. First of all, a distinction must be made between promotion and representation. It is way simpler to just present yourself to the public. All you have to do is shoot a video or record an album or just a song, make them publicly visible on some video networks and online music stores and there you go! The promotion, on the other hand, is way more complicated. Presentation is a necessary thing to do and often offered for free, but without promotion, you can forget about making the grade.
You need to know where, what and how to promote and advertise. For decades now, radio and television have both shown to be by far the best way for an artist to give massive exposure to his music.
There is something special about the moment of watching something going on right now, knowing that many others are watching or listening to that very same thing at the very same time as you are too.
Contemporary music online radio and television stations now must provide a possibility for its users to access information while watching the TV or listening to the radio.
Everything about their favorite musicians they are currently watching or listening to must be just a click away, while at the same time, watching and listening itself must not be disturbed or interrupted.
Artists and labels, on the other hand, must be able to access their reports and earnings anytime they like.
If you pay some more attention to indie music, you will notice that you have fantastic musicians and songs out there. It would be a real shame not to give them a chance to go out in public. Therefore, let us reinvigorate the power of music all together. Musicians can not succeed without the help of labels, and there is very little a label can do without the help of promotional services. Radio and television, above all.
Let us put aside all those giant corporations and their products with billions of views, likes, comments or subscriptions. You, as independent artists and labels, have nothing to do with them (and you never will), so you should return to normal life. Come and join us, we will never call our honesty and willing to help into question. We will only provide you with tools and solutions directly controlled and guaranteed by our company and ourselves, services that cannot fail - something that IVA RTV
is certainly standing for.
Vladimir Milicev, VIDYPS 79, CEO
Master’s Degree in Electrical Engineering
University of Belgrade - Faculty of Electrical Engineering